The White City of Tel Aviv

  • Sunday, June 05, 2022
  • 1:00 PM - 2:30 PM
  • The Zoom link for this live online event will be emailed the morning of the program to those who have registered

Registration

  • Special discount for members of fellow Art Deco Societies

Registration is closed


About the Program:

The Art Deco Society of New York’s series of web-based illustrated talks inspired by our Destination Deco travel program continues with a virtual discovery of the architecture, cultural history, and preservation of Tel Aviv’s White City. We will explore how Tel Aviv is filled with an exceptional ensemble of architecture and design of the interwar period that often blurs the lines between the Art Deco, Streamline Moderne, International, and Bauhaus styles. 

Micha Gross, Director of the Bauhaus Center Tel Aviv, will lead us through striking examples of 1930s and 40s buildings designed by European-trained designers and architects. 

In this web-based event Gross will show how the White City––which boasts over 4,000 beautifully designed period buildings––displays a rich variation of architecture that characteristically rejects excessive surface decoration. The sleek façades contrast with decorative entrances to reveal the unique story of a bourgeois society that developed this important city to provide Jewish refugees from Germany, and other European countries, a new home.  

We will also see how gentrification enables preservation of many of the protected buildings and learn of the private owners, building companies, and municipality's department for preservation involved in the ongoing renewal of this heritage site.

Even though this program is online, it will include a live PowerPoint––with wonderful images that you will be able to see directly on your computer screen, tablet, or mobile device––as well as a moderated Q&A session with participants. 

Can't join us at the time of the live event? No problem! When you register for the live program you are guaranteed to receive a recording of the entire program a few days after the live presentation, which you can watch at a time most convenient for you.

About the Speaker: 

Dr. Micha Gross, born in Switzerland, attended the University of Zürich and received his PhD from the Technion Haifa, Israel. Gross is the director of the Bauhaus Center Tel Aviv which he co-founded in 2000. He is editor of several architectural publications and actively involved in research projects with a wide range of national and international institutions. 

About Bauhaus Center Tel Aviv:

Established in 2000 by Dr. Asher Ben-Shmuel, Shlomit Gross, and Dr. Micha Gross to expand public recognition of the “White City” as a unique architectural and cultural site, the Center has a gallery with a permanent collection and changing exhibitions, conducts tours of the city and is a publisher dedicated to the Bauhaus. The Center cooperates with the Israeli Committee for UNESCO and the municipality of Tel Aviv-Yafo as well as with various institutions, museums and galleries.

Registration:

How to Register for ADSNY's Web-based programs:

  • Click the gold  Register  button located to the left of the "About the Program" section
  • Enter the requested information in the registration form and follow the instructions to pay online and complete your registration
  • In a few moments, you will receive an email confirmation of your registration
  • You will receive an email with the link and password to join your Zoom event by the morning of the event.

If your email address disappears from the textbook when you are trying to register for this program, please make sure that cookies and cross-site tracking are enabled in your web browser or try using a different web browser. If you need further assistance registering for this event, or are experiencing a different issue, please email Event@ArtDeco.org, let us know which events you would like to register for, and we will send you an invoice that can be easily completed without going through the ArtDeco.org website.

    All ticket sales are final. Sorry, there are no refunds or exchanges. 

    ADSNY's online events may be photographed or recorded.

    By attending the live event, you consent to the use of your image, voice, comments, and/or questions by ADSNY for all purposes.

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